Brainstorming or Group Think?

The current New Yorker [1/30/12] has an article about "brainstorming" and what is needed to provide meaningful thought from groups (and individuals).

The article is by Jonah Lehrer.

It's a must-read for Kevin Randle's "Dream Team" and Chris Aubeck's Magoniax people.

(And we think some of our participants, at this blog, would do well to peruse it.)

Click HERE to access the article, and let us know what you think...